The luxury retailer is New York City And launched its first men’s brand ambassador program, The Saks Man
New York, January 27, 2023 /PRNewswire/ — Saks has launched a new menswear shopping experience on the seventh floor of the iconic Saks Fifth Avenue New York flagship store and expanded its menswear collection online as the luxury retailer continues its menswear business. part of the promise. The 40,000 sq. ft. premium designer and contemporary ready-to-wear department offers over 70 brands (23 of which are new) and features shop-in-shops of major menswear brands including CELINE, Dior Men, Gucci, Louis Vuittonand more.
“Our men’s business has experienced significant growth over the past few years, and Saks continues to be the destination for shoppers looking for the latest in men’s luxury fashion,” said Tracy Margolis, Chief Marketing Officer of Saks. “While we remain focused on expanding our online offerings and creating an unrivaled collection of menswear fashion and accessories on Saks.com, our stores remain an important part of the Saks Fifth Avenue ecosystem. The new menswear floor is located at New York Enhances the power of the in-store experience and embodies Saks’ reputation as an authority on fashion. We are excited to continue investing in the menswear category both online and in-store through an exclusive partnership with the Saks Fifth Avenue store, further strengthening our position as the ultimate destination for men’s luxury fashion. “
The luxury retailer is also launching an invitation-only brand ambassador program for men called Saxophone Further connect with men’s customers through unique digital content and in-person experiences. Saxophone Comprised of a diverse group of influencers who serve as Saks’ brand ambassadors by promoting marketing campaigns and product launches for digital luxury platforms, creating custom content for Saks’ digital channels, and attending and hosting virtual and live events.a member of Saxophone Drawing from a wide range of industries, including sports, entertainment, business, activism and more, the team complements Saks’ existing female brand ambassador program, Saxophone Social Club.
To celebrate the renovation and the launch of its first menswear brand ambassador program, Saks hosted a private tour of the new floor, followed by a cocktail reception with NBA-All Stars and members of the Saks Board of Directors james harden and members Saxophone at Le Chalet at L’Avenue at Saks on Thursday, January 26.
SAKS FIFTH AVENUE seventh floor renovation New York
The new seventh floor is in New York flagship offers men’s ready-to-wear collections curated by emerging designers and established brands. The destination features 19 brand new shop-in-shops from some of men’s fashion’s most sought-after names, including: Alexander McQueenBalenciaga, Balmain, Bottega Veneta, Burberry, CELINE, Dior Men, Dolce&Gabbana, Fendi, Givenchy, Gucci, Louis VuittonMoncler, Palm Angels, Off-White (opening February 2023), Saint Laurent Paris (opened in March 2023), tom brown, Valentino and Versace. Highlights include:
- Celine’s first shop-in-shop United States committed to Celine Men
- Alexander McQueen’s The first concept store designed by the brand creative director Sarah Burton Collaboration with Chilean architects Smiljan Radic
- Burberry’s first concept store New York City Design that reflects the brand Sloane Street flagship store in London
- Palm Angels Opens First Men’s Store-in-Shop in the U.S. United States
The Saks Fifth Avenue store planning and design team worked with architecture, engineering and interior design firm Highland Associates to update the flooring and showcase an expert curation of men’s fashion in an elevated and easy-to-navigate environment. A modern staircase with dichroic glass connects the sixth and seventh floors, creating a seamless men’s shopping experience, and previously blocked windows along Fifth Avenue have been opened and restored, allowing natural light to fill the space. Additionally, this floor features extended corridor paths and new lounge areas to encourage socializing and exploration.
The centrally located atrium space will rotate between emerging designers and new Saks brands. As part of the refurbishment, 23 brands have been added to the Saks Fifth Avenue men’s ready-to-wear collection in New York, including BODE, CELINE, Jill Sander, Louis VuittonMaison Margiela, Marni, martin rossSacai, Sky High Farm Workwear, Undercover, Wales Bonner and Willie Chavarria.
“As our menswear business continues to grow, we are excited to offer our customers a new shopping experience, allowing them to discover the latest in luxury menswear at the Saks Fifth Avenue New York flagship store,” added Luis Di Giacomo, Senior Vice President and General Manager of Merchandise, Saks Menswear. “This refurb is a testament to our continued focus on the menswear category, and we look forward to showcasing our fresh, fashion-forward perspective through the new floor and unrivaled assortment on Saks.com.”
As consumers’ appetite for luxury purchases online continues to grow, Saks, the premier digital platform for luxury fashion, remains focused on catering to customers where and how they shop.The retailer adds more than 125 brands to its menswear collection department store 2022, including Jacquemus, Jill Sander, Junya Watanabe, Loewe and Sacai. Saks also launched Alo Yoga, BOGNER, port fair, Rhone and SEASE and other brands. The digital platform now features a dedicated men’s homepage to better serve its men’s customers online, offering tailored product recommendations and curated content such as trending stories and influencer-curated collections. Saks is also offering exclusive virtual shopping experiences with menswear designers and industry experts on its digital events platform, live saxophone.
Click here Visit Floor Photography *Courtesy of Luis Guillén for Saks
Click here Access to event photography with james harden *Courtesy of Yvonne Tnt/BFA.com for Saks
About Saks Fifth Avenue
Saks Fifth Avenue is a leader in luxury shopping. Since 1924, the brand has built a reputation for expertly curated fashion assortment and highly personal service. The Saks Fifth Avenue Experience Offers Seamless Omni-Channel Shopping Through Advanced Digital Platforms, and In-person Service Provided by a Remarkable Network of 39 Saks Fifth Avenue Stores North America.
buy department store and the Saks app, or visit Saks.com to find a Saks Fifth Avenue store location near you. Follow @saks instagram, Tik Tok, Facebook and Twitter@thesaksman instagram and Saks Fifth Avenue LinkedIn.