If you’re a color fan, the Super Bowl has arrived for you. That’s right, Pantone recently announced its color of the year for 2023, and it’s pretty darn good, folks. The color institute, dubbed “Viva Magenta,” describes it as “a natural shade derived from the red family.” Read: Viva Magenta is an intense, deep color reminiscent of ripe berries, burgundy, fuchsia flowers and everything in between. “I love bold colors, and Pantone’s 2023 Color of the Year is just that,” says Amber Guyton of Atlanta-based design firm Blessed Little Bungalow. “Viva Magenta is a rich red that is both bold and warm. I don’t usually use much red in my designs, but the purple undertones of this shade give it a warmth that sets it apart and makes it more general.”
As opposed to the creamy, neutral shades designers have been gravitating toward in recent years, Viva Magenta could also signal a return of color — or at least tomorrow Color – enters our aesthetic. “Homeowners are definitely moving away from pre-Covid neutrals and adding much-needed joy and color to their lives,” says Malka Helft of New York-based Think Chic Interiors. “Magenta is such an amazing color, especially Because it works well with both warm and cool tones, it can work in any room.”
However, incorporating such a bold color into your room can be a little intimidating — which is why we turned to the experts for some advice. “Magenta can be used as a pop of color in a piece of art or throw pillows, but it can also be used as a large velvet sofa,” says Helft. Northern California designer Courtney B. Smith adds, “I’ve always been in favor of bright colors in a space. colors – they bring vibrancy and interest to a room. My rule of thumb is to repeat them, at least subtly, so that weaves a story and ties things together. Viva Magenta is not your typical pink – it’s more delicate , goes well with greens (especially chartreuse), browns and blues.”
The good news is that Viva Magenta is a joyful shade – just what our collective conscience needs this time of year! “This color will instantly lift your mood,” says Sabra Ballon of BallonStudio. “It’s sleek and vibrant, but also retains a level of sophistication. At home, this color will transform any room into a powerful and vibrant environment, no matter the lighting. It’s actually creating a more emotional, more A great choice to consider when designing a sexy space such as a study, library or dressing area.”
Whether you’re considering Viva Magenta on a large scale (wallpaper!) or small scale (candles!), the resounding opinion is that it’s a color that can only enhance your space. To get you there, we’ve rounded up our favorite magenta(ish) decor, entertaining, and furniture options below.
Nothing says “design savvy” like wallpaper, and we love the peel-and-stick flexibility – no commitment required to wow you. This stunning hydrangea pattern is bursting with deep and light reds, just right for Pantone’s Color of the Year.
Filling your walls with art is a must, and this beautiful photo from Minted artist Heather Defense will add plenty of magenta—and wanderlust—to your space. This piece is available as print or canvas, in a variety of sizes, and can be framed or unframed, the choice is yours!
Pops of pink are always welcome in our living spaces and this will also signal to your guests that the coasters are very welcome.
ChappyWrap is one of our favorite brands for cozy blankets, with patterns ranging from nautical charts to preppy sub-patterns—not to mention this scallop shell-inspired print in a vibrant cranberry hue.
Whimsical and bold, this playful bowl from Opalhouse in Jungalow will shine in magenta hues on your shelf or tabletop. Bonus: It’s the perfect size for keeping keys and mail in an entryway.
Swapping out old rugs for new is a surefire way to revitalize your space, and we love this nifty option from washable rug brand Ruggable. Available in seven sizes, this rug combines subtle magenta with shades of peach, purple, and neutrals—allowing you to incorporate the colors of the year in a minimal way that still makes an impact.
Channel all the goodness of spring with this hydrangea wreath from Grandin Road, which features faux fuchsia hydrangea blooms that provide the pop of color your door is looking for.
Over 67,000 Amazon reviewers can’t be wrong, right? correct. These ultra-affordable sheets are beloved not only because they can accommodate mattresses 10″ and 12″ deep, but also because of their super soft fabric. Did we mention they’re magenta?
A moody, brooding magenta hue, this watercolor is part of Minted’s new customizable program, where consumers can work with the artist to adjust, crop or rotate the piece to better suit their space or aesthetic ( free!).
If Viva Magenta is your idea of pink, then this rug is for you. Girly and stately at the same time, the Momenia beauty comes in 11 sizes—from running shoes to roomy 9’3 x 11’10 size options—all at affordable prices that won’t break the bank.
Throw pillows are great, but what about oversized throw pillows? Well, they are the best. Comfortable and inviting, this colorful 24-inch option from Justina Blakeney’s Target collection not only has a removable cover, but is also large enough to be used as a floor pillow.
Brighten up your space with these air-dried blooms, picked in full bloom so they’ll provide a long-lasting (magenta) glow wherever they fall. Read more: Two bouquets under $25 means your vase will overflow!
Don’t worry, magenta has its place in the bathroom too, thanks to these ultra-luxe Turkish towels from Frontgate, which we’ve named the best towels on the market. Available in more than two dozen shades — including a magenta-inspired “Dahlia” — towels can also be monogrammed.
A downtown disco-inspired candle was right up our alley — and unsurprisingly, wrapped in a sexy magenta jar. Boudoir Rouge is toxin-free, vegan, made from coconut and soy waxes, has a burn time of 50 hours, and is scented with vintage lipstick, cherry and violet.
Contemporary and imaginative, this fuchsia pendant light from Kartell is made in Italy for kitchens, offices and powder rooms, among others. This bubble-inspired light has an adjustable hanging height and comes in nine additional colors.
Vibrant wine glasses are in fashion, and these bold stemless options from West Elm are the true embodiment of Viva Magenta. Handblown by glass artisans, this set exudes an eye-catching rainbow of colours.
Magenta plays a subtle role in these hand-painted ceramic dishes from Our Place, accentuated by a high-gloss speckled base. Color aside, we love that these plates are stackable, lightweight, scratch and shatter-resistant.
Textured and spicy, these beaded vintage glasses from Fortessa look like they’ve been found at a European flea market. Available in seven colorways, the red hue complements Pantone’s Color of the Year.
Greet your guests with slow-cooked stews – when they spot Le Creuset on your stove, they’ll know they’ve got great culinary skills. Backed by a lifetime guarantee, the Dutch Oven from Le Creuset is a must-have for every chef, novice or expert. We even named it the best luxury Dutch oven on the market. Available in three sizes and a rainbow of colors—including “Rhone,” which is very close to the Viva Magenta—the enameled cast iron cookware can slow cook, sear, bake, bake, and fry, making it a soon-to-be hero or your kitchen.
There can never be too many trays for one person, and this one from Alexandra Von Furstenberg is worth the splurge. Whether you see it as a work of art or, you know, as a universal tray for TV remotes and books, this is the piece that everyone will notice thanks to the smoky magenta stripes.
When it comes to knives, the Swiss know what they’re doing, and that includes basic pairing options from Kuhn Rikon. The ultimate kitchen prep knife, we love the unlikely paired with bright pink.
A favorite with suburban moms and influencers alike, Stanley Adventure Quenchers keep you hydrated on the go while looking totally Instagrammable thanks to their bright fuchsia hue.
Another Kitchen Hero product? The highly regarded KitchenAid Artisan Stand Mixer, which we named Stand Mixer of the Year. Whether you’re whipping up big batches of cookies, cakes, or pasta from scratch, this mixer will expertly help—and look beautiful on your counter while you’re doing it, which is a must Credit to the Imperial Red colorway.
Clean lines and piping details make the Graham Upholstered Bed by Interior Define a chic addition to your bedroom. The bed, in a magenta-toned ‘Berry’ fabric, a high-performance vintage velvet, also features built-in drawers that are – wait for it – also upholstered. Luxury now.
Infuse some Viva Magenta vibes into your outdoor space with The Inside’s take on the hanging chair. Secured with mildew and water-resistant polyester fabric – naturally red – the chair has three-position settings and folds flat when not in use.
The phrase “go big or go home” has never been more vivid on this ABC exclusive velvet chair. Filled with foam, down and feathers, the Hannah’s slim track arms and brass legs complement this bold magenta colorway.
Leave it to Serena & Lily to deliver Viva Magenta products, but in the most preppy way possible. Enter: Nantucket Red fabric. Available in more than a dozen upholstery options, prewashed Belgian linen is incredibly soft and has a distressed look that we absolutely love. Consider it atop the brand’s best-selling Miramar lounge chair, which is perfect for living and bedroom spaces.
A 70s style chair that also swivels? Yes, we agree with that, especially when it comes in performance leather in a hue known as “Chianti,” which happens to be the color of a deep red wine. More info: The Cooper is also small in size, making it perfect for small spaces.
Fuzzy, cozy and totally portable, this extra bean bag from Pottery Barn Teen is perfect for kids’ rooms and play spaces—we love the deep purple/lilac shade.
Polywood makes some of the best outdoor furniture, and if you’re looking for a few Adirondack chairs for your patio or pool area, look no further. Polywood “wood” made from recycled water bottles features a woodgrain texture and a vibrant red hue that will be the focal point of your seating area.
The Abbot by Arhaus is a chair worth investing in, traditional and timeless in design thanks to its gentle curves and generous cushioning. Built in North Carolina, this ultra-soft velvet lounge chair in a bold shade of red called “Vance Paprika” is all the rage.
Let’s count the ways we love this oversized knot cushion! Striking, this 11.8-inch Swedish-inspired piece is perfect for propping up your feet or serving as a doorstop and comes in a bordeaux colorway.
Just about every designer we spoke to said you can’t go wrong with a bold magenta sofa, and this one from Wayfair is just that. Affordable, the Corbyn comes in a traditional design (with nailhead accents) and is also available in an 84-inch size.
A hideaway sleeper is always a great idea for guests, and we love the Elliot because it can be used as an oversized chair during the day, but turns into a double bed at night thanks to the pull-out mattress. the best part? It’s made from the brand’s magenta ‘Royale Berry,’ which is a super-soft fine-knit velvet.