3 Challenges Women Entrepreneurs Face When Starting a Small Business

Women in business have come a long way over the past few decades — even more so as the U.S. continues to recover from the effects of the pandemic.In fact, according to a recent report by Gusto (opens in new tab)women will start 49 percent of new businesses in the U.S. by 2021, up from 21 percent in 2019.

As exciting as starting a new business may seem, female entrepreneurs also face issues that many of their male counterparts don’t always face. Family commitments, inherent biases and changing gender roles present women with unique challenges in successfully running a business. Lack of adequate external support and advice can also create an unsustainable operating environment.

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